Our impact
Our Approach to Sustainability
Accountability
Responsibility for all our supply and value chain impacts
Transparency
Public reporting, extensive supply chain visibility, new data collections, product disclosures
Innovation
Improving products and systems, removing inefficiencies
Collaboration
We’re proud to be a certified B Corp, using our business as a force for good in people, product, and planet.
Certification
Ensuring our approach is working inline with 3rd party regulation covering social and ethical compliance as well ensuring a transparent and honest supply chain
Regeneration
Sustainability is just a temporary plaster to a much larger problem. Businesses must aim to become regenerative in order to give back more than they take
We regularly donate surplus samples to local charity, Open Hands, helping to support families by providing quality homeware products for their homes, that might otherwise go unused makes a meaningful difference in the community.
Alongside this our team spend their volunteering days contributing to Open Hands community support services. We aim to make a tangible difference where it’s needed most.
Through our partnership with The Vayyu Foundation, we participate in company-wide volunteering days. Activities such as shoreline clean-ups with UOcean and upcoming environmental initiatives with UEarth allow our team to engage in meaningful, hands-on work that aligns with our values. As part of our formal social commitment, every employee receives two paid days per year to dedicate to volunteering with charitable or community organisations of their choice.
Designing for Circularity & Responsible End of Life
We recognise that many of our products are designed to be long-lasting, which can make defining a single end-of-life route challenging. However, we are actively committed to reducing waste and supporting circularity through thoughtful, conscious design and considered afterlife planning.
From the outset, we prioritise durable materials, timeless aesthetics and choices that support recyclability and reuse. Our design approach aims to reduce waste at source while extending product lifespan through both function and style.
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1. Donations, projects & waste
Rather than discarding unsold or sample stock, we divert products in several ways. We donate items to community projects and use any broken samples as part of hardcore waste for building or landscaping. Where possible, we collaborate with specialist recycling centres to ensure appropriate material handling — especially for our glassware.
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2. Reusing
We also encourage our customers to consider creative ways to extend the life of our products at home. Damaged ceramics can be reused as crocks at the base of plant pots to improve drainage or repurposed into mosaic tiles and art projects. Old mugs can become pen holders, and teacups make perfect small planters. Where products remain in good condition but are no longer needed, we recommend donating to local charity shops, community schemes or reselling platforms to ensure they continue to be enjoyed and stay out of landfill.
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3. Taking responsibility
This approach helps us manage product waste responsibly while supporting our broader sustainability goals. Looking to the future, we’re exploring additional end-of-life solutions such as resale partnerships and structured return or reuse programmes. Our focus remains on designing and delivering products that last — and taking responsibility for what happens next.
Sustainable Partners
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Find out more...- Bringing our Digital Product Passport to life with help from their expertise and cutting edge technology.
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Find out more...- Facilitating and calculating product level impacts essential for our DPP launch.
- Quantifying decision making behind better sourcing choices.
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Find out more...- Supporting certification BCorp
- Sustainability mentoring to educate and create awareness across our business.
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Find out more...- Valued support and providing a community to connect and collaborate with to drive sustainability across mass market
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Find out more...- Specialists with our annual GHG reporting
- Facilitating our SBTi accreditation and help us towards achieving our net zero goal of 2030
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Find out more...- Carbon Literacy training
- Embed sustainability into our culture through training and workshopping well as lowering the carbon footprint of our organisation
