Our Approach to Sustainability

At Pure Table Top, we believe in using business as a force for good. As a Certified B Corp, we are committed to making a positive impact — both socially and environmentally — through donations, volunteering, and meaningful partnerships.

We regularly donate surplus samples to local charities, ensuring that our products find a new home where they can do good. From donating a van of samples to Open Hands Leicester, to contributing to their community support services through our most recent Black Friday campaign, we aim to make a tangible difference where it’s needed most.

We also host public sample sales, with 100% of proceeds donated to our chosen charities. These sales enable us to repurpose products while raising funds for valuable local causes.

Through our partnership with The Vayyu Foundation, we participate in company-wide volunteering days. Activities such as shoreline clean-ups with UOcean and upcoming environmental initiatives with UEarth allow our team to engage in meaningful, hands-on work that aligns with our values. As part of our formal social commitment, every employee receives two paid days per year to dedicate to volunteering with charitable or community organisations of their choice.

We recognise that many of our products are designed to be long-lasting, which can make defining a single end-of-life route challenging. However, we are actively committed to reducing waste and supporting circularity through thoughtful, conscious design and considered afterlife planning.

From the outset, we prioritise durable materials, timeless aesthetics and choices that support recyclability and reuse. Our design approach aims to reduce waste at source while extending product lifespan through both function and style.

Rather than discarding unsold or sample stock, we divert products in several ways. We donate items to local charities and community projects and use any broken samples as part of hardcore waste for building or landscaping. Where possible, we collaborate with specialist recycling centres to ensure appropriate material handling — especially for our glassware.

We also encourage our customers to consider creative ways to extend the life of our products at home. Damaged ceramics can be reused as crocks at the base of plant pots to improve drainage or repurposed into mosaic tiles and art projects. Old mugs can become pen holders, and teacups make perfect small planters. Where products remain in good condition but are no longer needed, we recommend donating to local charity shops, community schemes or reselling platforms to ensure they continue to be enjoyed and stay out of landfill.

This approach helps us manage product waste responsibly while supporting our broader sustainability goals. Looking to the future, we’re exploring additional end-of-life solutions such as resale partnerships and structured return or reuse programmes. Our focus remains on designing and delivering products that last — and taking responsibility for what happens next.