Tom Joule began selling clothes at outdoor events in Great Britain over 25 years ago. Tom realised that his customers were a bright and colourful bunch but their clothes were quite the contrary. Since then, Joules has fast become one of Britain's best-loved lifestyle brands.

Capturing the essence of the Joules brand across our licensed collection, the stunning ranges of kitchen and tableware feature the likes of hand-painted floral designs, glossy speckle glazes and hand painted rims. Available across full dinnerware ranges, kitchen and table linens – oven gloves and tea towels - plus a range of beautiful mugs.

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We have a created a number of collections for Joules spanning dinnerware, iconic Cuppa mugs, baking, glassware and kitchen textiles.

Bright Side

New for Spring/Summer 22 Brightside brings a joyful splash of colour to the kitchen and breakfast table. Featuring fun Dachshund and Doris designs, a bold mix of block colours, fun stripes and feel-good messages, Bright Side is a true reflection of the Joules brand.

Country Cottage

A pretty dinnerware collection, Country Cottage is a quintessential Joules design capturing the delicate beauty of a cottage garden. With hand-painted rims and speckle glazes, Country Cottage is made from high quality, durable stoneware. To complete the look the range also extends to kitchen linens, placemats and coasters. (B&LLA logo)