Our Impact

At Pure Table Top, we care about the way we do business. That’s why we are pulling our socks up and holding ourselves, and our industry, accountable. We all have a responsibility to our planet and everything in it. So whatever we do - from our supply to our value chains - we work to design, manufacture, and promote homeware products that are elegant, innovative and responsibly sourced.

We’re not perfect. But we’re on an exciting journey of sustainable transformation to do better. Take a look at where we are now and the direction we’re headed in our 2021 Impact Report.

Download our Impact Report
Tom Sellicks

Our 2021 Highlights

  • We needed passionate individuals to lead our sustainability journey, so we hired for two new full-time sustainability roles!
  • We completed our B Corp Impact Assessment and our provisional score of 93.5 has been sent for verification
  • We have our promotional license for the Forest Stewardship Council
  • We monitored our waste, water and carbon emissions this year and will continue to do so quarterly
  • Using new tech and working closely with suppliers, we completed our first Product Impact Assessments
  • We offset all the emissions we measured in 2020 by investing in accredited gold standard VCS projects
  • We invested in the DHL Go Green initiative
  • We joined the UK SME Climate Commitment to halve our emissions by 2030 and eliminate them completely by 2050
  • We committed to the Better Cotton Initiative, a gold standard certification

'Reducing waste is a priority for us. We are constantly finding new ways of reselling, repurposing or reusing samples that are delivered, inspected and then stored at our Leicestershire HQ.'

Pure Table Top

Our Sustainable Values


You can’t reduce what you don’t measure. That’s why as a business we are committed to documenting the impact we have. From tackling climate change to introducing better working conditions, we want to do our bit. As part of this commitment, we have pledged to the United Nations Race to Zero campaign in order to achieve net zero emissions before 2050.

Kew Living
Joules Glassware


Our product mission is to evaluate and reduce the impact of every single product that we design, source and deliver. That’s why we have:

  • Eliminated nearly all plastic packaging (<1%)
  • Impact measured product across 5 categories (circularity, ecosystem impact, climate impact, livelihoods & wellbeing, and purpose)
  • Looked to alternative, sustainable material sources
  • Increased the recycled content of new product


We work with partners whose values and aspirations align with our own. We select companies that consistently demonstrate a willingness to improve their environmental and social record, backed by ambitious but realistic targets. We are trying our best to use materials and processes which reduce the negative impact on the local environment, whilst providing practical guidance to suppliers on how to sustainably reduce GHG emissions, wastage and hazardous chemical usage.

Kew Living
Joules Glassware


Pure’s people are central to everything we do. When they flourish, Pure flourishes. We give our employees an inclusive working environment where their voices are heard and valued everyday.

We are a proud Accredited Real Living Wage Employer and give back to our employees through initiatives including paid volunteering days, specialist healthcare and financial wellbeing access.

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